After all the target groups of customers are identified, their pain and reasons for buying are studied, the ideal hotel offer and advertising company are developed.
Do not forget about the decision-making factors:
This information may not be enough to develop a USP, so you need to collect additional information about our competitors. You can analyze the overall leaders in any field and analyze what they are better at.
After that, we will clearly know what to sell and for whom.
When we work through the USP, we use two strategies:
- Cost reduction
- Providing additional value to our customers
You need to understand that customers will not pay more money if they do not see the OBVIOUS advantages of the hotel.
When we have formed our offer, we can build a system for attracting customers.