Yandex advertising platforms are effective for attracting new customers. such advertising is cheaper than for search queries.
Only the largest hotels, franchise chains, and online booking agencies are promoted in search engines. The main advantage of Yandex advertising network — advertising comes to cold customers who have searched for similar requests, they will be converted to warm and transform into leads. Yan offers ads to target guests ' portraits.
But there is also a disadvantage — this channel can not be used for " hot " customers who want and are looking for a hotel today.
You can use search ads in the following cases:
- Brand advertising — direct search by name.
- Advertising a unique hotel-promote the UTP.
In General, you should focus on the Yan, but do not forget about search queries, use this tool as an auxiliary.