To maintain the business of apart-hotels, owners and hoteliers should:
Lower the rent.
If the hotel is in a rental format, talk to the landlord and review the rates. Many owners have stepped in and reduced the cost for the duration of the pandemic.
Switch to a long-term lease.
If the daily rent has ceased to generate revenue and provide loading, enter the rental rate for a month or more. Make discounts and special offers. Many local residents will benefit from renting a room with a bathroom and a kitchenette right in the city center near the metro.
Don't run ads.
While your competitors save money and go quiet, you actively advertise your apartment hotel. As a rule, many types of advertising become cheaper and more accessible during a crisis. If you know your target audience and are running a campaign for a specific campaign, then consider targeting them in social networks.
Try a new site for booking.
Booking takes a Commission from each reservation, and in a crisis you need to restrain your budget. Try out new booking platforms, increase outgoing requests, and increase direct bookings.
It makes sense to offer apartments on AirBnb, Daily, Avito, etc.